Written by X/Procure®
Leading e-commerce ordering portal and electronic advertising provider to the pharmaceutical industry, X/procure® Software SA has attracted investment from Primedia Unlimited, the exciting and innovative division of media giant, Primedia Ltd.
Founded in 2000 by Dirk Odendaal, renowned entrepreneur in the healthcare industry, X/procure® Software SA captured the market and today delivers an effective on-line procurement and advertising system to the South African pharmaceutical industry. With this software being used by all the major pharmacy groups, and numerous independent pharmacists, X/procure® is anticipated to process over R4 billion in orders this year. Odendaal will remain with the company as non-executive chairman.
Deon Lewis, Managing Director, X/procure® Software SA is bullish about the Primedia Unlimited partnership. “We now have access to Primedia Unlimited’s invaluable media experience and long term relationships with numerous multinationals and potential advertisers, which will enable us to provide and even better service and more value to our customers,” says Lewis. “Because X/procure® is typically used for the bulk of a pharmacy’s ordering it provides an ideal opportunity for pharmaceutical manufacturers to advertise, promote and create awareness for their products.”
Commenting on the acquisition, Ken Varejes, CEO, Primedia Unlimited says that X/procure® is a revolutionary company and fits extremely well into the Primedia Unlimited stable. “X/procure® Software has an exceptional service ethic which repeatedly came to the fore during due diligence. We are thrilled to be associated with such a highly regarded service oriented company. Our goal is to add value through media and advertising expertise and potentially expand the business, taking this locally developed software and exchange to a broader base.”