X/Procure® - Electronic Procurement & Media Solutions

X/procure® a Primedia Unlimited subsidiary, is pleased to announce the renewal of the Adcock Ingram contract. As a leader in pharmaceutical procurement and advertising solutions, X/procure® has played an integral part of Adcock Ingram’s marketing mix and offers continued success with product launches and awareness campaigns. “The industry has changed dramatically, with pharmacists now playing a significant role in what products get prescribed, whereas in the past that was solely the doctor’s influence,” comments Peggy Klopper, Marketing Manager, Prescription Medicines. “Through a customised advertising solution, X/procure® provides an unmatched opportunity to educate pharmacists about our products and create awareness about our brands.”With the launch of its new media offerings, X/procure® has dramatically increased the interaction probability that pharmacists have with brands. Adcock Ingram’s can now reinforce brand awareness at every transaction point, creating advantageous intervention and interceptive prompts that effectively remind pharmacists of its products.“X/procure® is an evolutionary company that has broken boundaries in terms of advertising and technological progression,” adds Klopper. “We’re thrilled that it has extended its product offering. We can now utilise the dispensing platform to ensure that our products are offered at the point of dispensing, as well as with the traditional ordering system.”Managing Director, Deon Lewis, X/procure® says, “We strongly value our relationship with Adcock Ingram. We view them as a strong strategic alliance partner and are determined to add incremental value to their marketing campaigns.”