X/procure® Software, brings ground-breaking electronic procurement and advertising technology to the South African pharmaceutical industry. In 2005, the company became a subsidiary of Primedia Unlimited, the ambient advertising arm of Primedia (Pty) Ltd.

X/procure® Pharmacy is an electronic procurement software system installed in over 61% of South African pharmacies utilising electronic procurement systems.

The X/procure® system facilitates the purchase of scheduled and over-the-counter pharmaceutical, surgical and front shop products directly from wholesalers and distributors.

The software allows the buyer to search a database of more than one million line items, accurately compare prices, deals and specials, and easily build, send and manage purchase orders.

X/procure® adds significant value to pharmacies by generating savings on cost of sales, improving buying decisions and ensuring better management of the procurement process.

The system has been developed with the practicalities of the pharmacy environment in mind, and allows orders to be created quickly and easily.

Boasting a wide range of electronic advertising mediums the X/procure® system also facilitates electronic advertising directly to the pharmacist at the time when the buying decision is made.

Advertising mediums range from text based messaging to image banner advertising to intervention adverts and interactive mediums.

X/procure®’s extensive advertising reach can offer the advertiser access to more than 1200 pharmacies country wide.

Because the system is typically used for the bulk of a pharmacy’s procurement, it provides an ideal opportunity for pharmaceutical manufacturers to advertise, promote and create awareness for their brands.

X/procure® prides itself on unprecedented service delivery and proactively monitors the fast changing requirements of the pharmaceutical industry, resulting in many new innovations allowing it to maintain its market leading position.