Primedia Retail has partnered with HEINEKEN South Africa to offer prime digital advertising platforms in newly transformed and vetted taverns nationally. These digital platforms will afford our valued advertisers an opportunityto engage directly with consumers through highly targeted campaigns, in relaxed environments across metropoles and townships of South Africa.
There are currently in excess of 100 taverns that have undergone all-encompassing enhancement and physical transformation in order to increase their appeal to wider audiences. Large High-Definition Display Screens have been strategically placed in high-traffic areas, offering advertisers high dwell time to flight adverts 30 times a day. This equates to 3 000 impressions per day and 90 000 impressions per month across the country.
XP Digital has a stock holding of non-glare ultra HD commercial-grade screens that are installed across industry, including retail and pharmaceutical chains, giving us a network screen reach of over 1,150 screens nationwide.
Our digital displays run managed content and advertising campaigns using a 20-minute content loop, which includes the best entertainment content, guaranteeing to keep your audience captivated and focused on the Digital Displays during the 20 minutes of customer dwell time spent in the eyes-on-screen area.
Out-of-Home Digital Advertising platforms that offer unique
exposure of your brands with high dwell time and a captivated
market (dwell time being our digital currency) SED4 – 8
(Social Economic Development) Ideal platform for flighting
educational content, call to action messages, brand awareness
campaigns, competitions, specials or facts about subjects of interest
Out-of-Home Digital Advertising platforms that offer unique exposure of your brands with high dwell time and a captivated market (dwell time being our digital currency) SED4 – 8 (Social Economic Development) Ideal platform for flighting educational content, call to action messages, brand awareness campaigns, competitions, specials or facts about subjects of interest
30 adverts flights per day per tavern = 3 000 flights per day and 90 000 flights per month nationally
The tavern owner can tap into the
captivated audience and engage directly
with patrons, building a relationship with
their customers.
The tavern owner can use the digital
screens to keep patrons entertained,
ensuring a longer stay at the premises
and increased revenue.
The tavern owner can enhance the
customer experience of patrons, resulting
in improved repeat business and a sustainable
business model.
The tavern owner can utilise the
digital screens to disseminate community
news, placing them as an integral member of
the community that they serve.
The tavern owner can tap into the captivated audience and engage directly with patrons, building a relationship with their customers.
The tavern owner can enhance thecustomer experience of patrons, resulting in improved repeat business and a sustainable business model.
The tavern owner can use the digital screens to keep patrons entertained,
ensuring a longer stay at the premises and increased revenue.
The tavern owner can utilise the digital screens to disseminate community
news, placing them as an integral member of the community that they serve.
GET IN TOUCH
Let’s ADVERTISE together!
Head Office
15 Fredman Drive, Sandown, 2031
Contact Number
+27 10 300 5200
Cape Town Office
The Reserve 3, Unit 21, Corner Kruispad & Capricorn Way, Brackenfell, 7560
Contact Number
+27 21 442 1122
Email Us:
[email protected]
GET IN TOUCH
Let’s ADVERTISE together!
Head Office
15 Fredman Drive, Sandown, 2031
Contact Number
+27 10 300 5200
Cape Town Office
The Reserve 3, Unit 21, Corner Kruispad & Capricorn Way, Brackenfell, 7560
Contact Number
+27 21 442 1122
Email Us:
[email protected]