Electronic Advertising

Intervention Adverts

intervention-adverts
The Intervention advert is another very popular advertising medium, as this advert medium allows the advertising client to intervene with their product at the point when the pharmacist is trying to order an opposing product. In the above example, the pharmacist wants to order Andolex Throat Lozenges, but we intervene with the advertised product and recommend Strepsils! Importantly, the pharmacists still have the option to either buy his/her original choice, or alternatively click ENTER and accept the recommended product.

The Intervention advert is designed in jpeg or gif format and allows the advertiser the opportunity to create a still image, or alternatively create an advert with animation.

The Intervention advert is ideal for creating fast brand awareness, as well as a protection strategy against generic competitors.

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X/procure®'s ever increasing national footprint enables more than 63% of SA pharmacies which utalise electronic procurement software to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors. More info...

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