Electronic Advertising

X/procure®s advertising platform

advertising
The X/procure® software facilitates electronic advertising directly to the pharmacist in more than 1200 pharmacies countrywide at the time when the buying decision is made by means of Banners Adverts, Intervention Adverts, Watermarks Adverts, Screensaver Adverts amongst others.

During a recent independent research study conducted by Ipsos Markinor, it was found that more than 93% of all X/procure® pharmacy subscribers utilise the system on a daily basis and more than 75% of the time, the pharmacist was the final decision maker on the purchase.

The study also showed that in excess of 80% of pharmacists preferred ordering their stock electronically through the X/procure® system than through any other method, and the same number felt more positive towards the brands being advertised on the system.

Recent legislation changes in South Africa have shifted more responsibility onto pharmacists, making them key decision makers in the distribution and recommendation of pharmaceutical products to the public.

This places an added value onto the X/procure® advertising platform, as its various advertising mediums have the ability to ensure that the advertiser's brand is not only presented at the forefront of the procurement process, but the brand is highly recognisable at pharmacy level. With advertising mediums ranging from Intervention to Interactive Adverts, X/procure® will not only ensure repetitive brand presentation but also measurability of advertising campaigns.

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About X/procure®

X/procure®'s ever increasing national footprint enables more than 63% of SA pharmacies which utalise electronic procurement software to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors. More info...

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151 5th Street, Block C, Sandton, 2146

  • Box: PO Box Bryanston 71026
  • Tel: +27 010 300 5222
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